Days of Our Lives

Days of our Lives is an American soap opera, which has aired nearly every weekday since November 8, 1965[5] on the NBC network in the United States, and has since been syndicated to many countries around the world.[6][7][8] The series was created by husband-and-wife team Ted Corday and Betty Corday along with Irna Phillips in 1964,[2] and many of the first stories were written by William J. Bell.

The Cordays and Bell combined the "soaps taking place in a hospital" idea with the tradition of centering a series around a family, by making the show about a family of doctors, including one who worked in a mental hospital.[9] Storylines in the show follow the lives of middle and upper-class professionals in Salem, a middle-America town, with the usual threads of love, marriage, divorce, and family life, plus the medical storylines and character studies of individuals with psychological problems.[10] Former executive producer Al Rabin took pride in the characters' passion, saying that the characters were not shy about "sharing what's in their gut."[11]

Critics originally praised the show for its non-reliance on nostalgia (in contrast to shows such as As the World Turns) and its portrayal of "real American contemporary families."[12] By the 1970s, critics deemed Days to be the most daring daytime drama, leading the way in using themes other shows of the period would not dare touch, such as artificial insemination and interracial romance.[13] In the 1990s, the show branched out into supernatural storylines, which critics immediately panned, as it was seen as a departure from more realistic storylines for which the show had originally become known.[14][15] In 2006, when asked about his character, Jack Deveraux, "coming back from the dead" — for the third time — actor Matthew Ashford responded, "It is hard to play that because at a certain point it becomes too unreal...actors look at that and think, 'What is this — the Cartoon Network'?"[16]