Tony Little

About Tony Little

Tony Little (b. September, 1956) is an American TV fitness personality and businessman, best known for his fitness infomercial products.

Little is a certified personal trainer and identifies himself as "America's Personal Trainer", and most of the products he sells on his infomercials are targeted to the personal fitness market. He is known for his over-the-top, hyper-enthusiastic personality and bald spot always covered by a baseball cap, and long blonde ponytail. Four of Little's favorite catchphrases are "You can do it," "It's technique!," "Always believe in yourself" and "Conceive, Believe and Achieve™"

Little ’s infomercials have generated more than $3 billion in sales globally. Little averages about 6,000 hours a year on TV.