Molson

About Molson

Molson Canada is the second oldest company in Canada after the Hudson's Bay Company. Molson's first brewery was located on the St. Lawrence River in Montreal where the Molson family continues to maintain its headquarters today. Sixth generation Molson family member Eric Molson is Chairman of Molson Coors Brewing Company. The seventh generation members of the family are engaged in the business as well. Eric's son Geoff is a Vice President on the Quebec Management team. Andrew, Eric's son, is a member of the Molson Coors Brewing Company board. Molson remains very much a Canadian iconic family and holds 50% of a controlling trust of the merged Molson Coors Brewing Company.

Today, Molson Coors is the 5th largest brewer in the world. Molson specific brands in Canada and the United States include Molson Canadian (lager), Molson Canadian Light, Molson Ice, Molson Golden, Molson Export (ale), Molson Dry, Molson XXX, Stock Ale, Pilsner, Carling, Tornade, Bohemian and Calgary. In Brazil, Molson owns partial stakes in the Brazilian brands A Marca Bavaria and Kaiser, after acquisitions and disposals in 2000, 2002 and 2006. As of January 2006, Molson has a 15% stake and a board seat in Cervejarias Kaiser the company responsible for Kaiser. Molson also brews Fosters Lager under licence for the United States and Canadian markets. Molson has the marketing and selling rights for Corona brands, marketing and selling rights for Heineken in Canada and markets and sells Miller brands in Canada. Beginning in 2007, Molson Coors announced a joint venture with Miller's parent to create MillerCoors, which handles production and distribution for both companies' American brands.

In addition to alcoholic beverages, Molson owns a 20% stake in the Montreal Canadiens, who historically have been the NHL's most successful hockey team; Molson formerly was the team's outright owner. Among many sports sponsorships, Molson and/or Coors also have deals with the Ottawa Senators, Toronto Maple Leafs, Edmonton Oilers, Calgary Flames, Vancouver Canucks, Colorado Avalanche and Detroit Red Wings, and their beverages can be purchased at other sports venues.