Hot Wheels

About Hot Wheels

Hot Wheels is a brand of die cast toy car, introduced by American toymaker Mattel in 1968. It was the primary competitor of Johnny Lightning and Matchbox until 1996, when Mattel acquired rights to the Matchbox brand from Tyco.

The original, and now famous, Hot Wheels logo was designed by California artist Rick Irons, who at that time worked for Mattel.

Hot Wheels are die-cast model vehicles manufactured by Mattel and were introduced in 1968. Originally the cars and trucks were manufactured to approximately 1:64 scale and designed to be used on associated Hot Wheels track sets, but by 1970 a series of 1:43 scale 'Gran Toros' were introduced and more recently a range of highly detailed adult collector vehicles, including replicas of Formula One and NASCAR cars, have found success. However the brand remains most famous for the small scale free-rolling models of custom hot rods and muscle cars it has produced since the range first appeared. Today, there are roughly 10,000 different models of Hot Wheel Cars.