Bozo The Clown

About Bozo The Clown

Bozo the Clown is the name of a clown whose widespread franchising in early television made him the best-known clown character in the United States. Although the generic name Bozo is reckoned "of uncertain origin" by the Random House Unabridged Dictionary and given an earliest use of c. 1915–20, when it was a common term referring to hobo or tramp clowns, the equation of "Bozo" and "dunce" may be credited to Anselm of Canterbury, who laid out many of his treatises in the familiar form of a dialogue, between A, who was Anselm, and B, who was Boso, who never got it right. Bozo has been named in several US presidential elections as a write-in candidate when people felt they were choosing between the lesser of two evils. The name had previously been carried by numerous Carolingian aristocrats (see Boso of Provence).

Created as a character in 1946 by Alan W. Livingston who produced a children's storytelling record-album and illustrative read-along book set which Livingston called a "Record Reader", the first of its kind, titled Bozo at the Circus for Capitol Records. Pinto Colvig portrayed the character on this and subsequent Bozo read-along records. The albums were extremely popular and the character became a mascot for the record company and was later nicknamed "Bozo the Capitol Clown." In 1949, Capitol and Livingston began setting up royalty arrangements with manufacturers and television stations for use of the Bozo character. KTTV-TV in Los Angeles began broadcasting the first show, Bozo's Circus, featuring Colvig as Bozo with his blue-and-red costume, oversized red hair and classic "whiteface" clown makeup on Fridays at 7:30 p.m.

In 1956, Larry Harmon, one of several actors hired by Livingston and Capitol Records to portray Bozo at promotional appearances, formed a business partnership and bought the licensing rights (excluding the record-readers) to the character when Livingston briefly left Capitol in 1956. Harmon had the vision and drive to take advantage of the growing television industry and make a better future for Bozo. He renamed the character "Bozo, The World’s Most Famous Clown" and slightly modified the voice, laugh and costume. He then worked with a wig stylist to get the wing-tipped bright orange style and look of the hair that had previously appeared in Capitol's Bozo comic books. He started his own animation studio and distributed (through business partner Jayark Films Corporation) a series of cartoons (with Harmon as the voice of Bozo) to television stations, along with the rights for each to hire its own live Bozo host, beginning with KTLA-TV in Los Angeles on January 5, 1959 and starring Vance Colvig, Jr., son of the original "Bozo the Clown", Pinto Colvig. Unlike many other shows on television, "Bozo the Clown" was mostly a franchise as opposed to being syndicated, meaning that local TV stations could put on their own local productions of the show complete with their own Bozo. Another show that had previously used this model successfully was Romper Room. Since each market used a different portrayer for the character, the voice and look of each market's Bozo also differed. One example is the voice and laugh of Chicago's Bob Bell, who also wore a red costume throughout the first decade of his portrayal. In 1965, Harmon bought out his business partners and became the sole owner of the licensing rights. Thinking that one national show would be more profitable for his company, Harmon produced 130 of his own half-hour shows from 1965 to 1967 titled Bozo's Big Top with WHDH-TV (now WCVB-TV) Boston's Bozo, Frank Avruch, for syndication in 1966. Avruch's portrayal and look resembled Harmon's more so than most of the other portrayers at the time. Harmon was met with resistance though and the show's distribution was limited as most television stations preferred to continue producing their own versions, the most popular being Bob Bell and WGN-TV Chicago's more elaborate Bozo's Circus which ultimately went national via cable and satellite in 1978. Bell retired in 1984 and was replaced by Joey D'Auria.